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Why hyper-local marketing/local magazines?

Why Hyper Local Marketing

Facts about hyper-local marketing

Facts that are aha moments

1. More than half of readers surveyed hold onto the latest magazine until the next one arrives so they look up a local trade or service provider when they need it.

2. Advertisers in hyper-local publications are seen as part of the local community. More than 90% of people surveyed prefer to use a business within 10km (20 mins) of their home.

3. Advertisers who use genuine community editorial as part of their campaign become part of the community’s story increasing customer loyalty, brand memorability and community integration.

Attention grabbing

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Unique about the magazines

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1. More than half of readers surveyed hold onto the latest magazine until the next one arrives so they look up a local trade or service provider when they need it.

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2. Advertisers in hyper-local publications are seen as part of the local community. More than 90% of people surveyed prefer to use a business within 10km (20 mins) of their home.

 

9 reasons hyper-local news marketing works

Proximity

It's Physical

There is something powerful to a human being about being able to touch and hold and interact with a physical product in your hands.

Location, Location, Location

More than 90% of local residents surveyed said that they would prefer a business that is located within 10kms (20 minutes) of their home. Being identified as a ‘local’ business by advertising in a community newspaper puts you ahead of your broader competitors.

It Belongs

If you keep a physical magazine in your home or office it usually has a certain place that you keep it so you know where to find it. It belongs.

Identity​

It’s one of us

Hyper-local community newspapers are about the people around us. It celebrates what we love most about our community and deepens our connections to each other. Businesses and local business owners are significant members of any community whose products and services meet the needs of the people around them.

It's our story

Hyper-local newspapers create an opportunity for you to not just tell your story but to become part of that community’s story. Your local newspaper is full of stories about real people and events that go towards creating the identity of the community. Your story can be part of that.

It’s community ‘owned’

Hyper-local newspapers may be legally owned by an individual or family but the communities they serve carry a great sense of ownership too. Any community newspaper owner will be able to tell you stories of the phone calls and emails they receive from locals who aren’t happy with changes we’ve made to ‘their’ newspaper. This kind of ownership is a connection to deeply loyal customers.

Longevity​

The hold on factor

More than half of community newspaper readers say they hold onto the issue they have until the next one arrives. Whether it’s to be able to look up the local plumber when they need it or to be able to get back to that crossword, hyper-local newspapers stick around.

The rhythm of life

Whether it’s weekly or monthly, the rhythm of receiving your hyper-local community newspaper creates a sense of expectation and anticipation. So much so that seeing it in your letterbox is likely going to remind you what day it is.

Consumer loyalty locals are loyal

People who love their local magazine have a preference for businesses that support it. Hyper-local newspapers are the locals’ stories and they will passionately support the businesses who support them.

Compare magazine Advertising to other marketing

Community
Newsmag
National
Newspaper
Radio Google Ads Social Media
Monthly Cost

The monthly cost to run this advertisement

Local Saturation

How likely is it to reach the local community with this service

Longevity

How long will this promotion last in the community after it has launched.

ROI

How likely it is that you will make money from this promotion

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