Website vs Facebook page

August 2013

by Susannah Friis

Jeannine Walls Thibodeau is a freelance proofreader/copy editor, who has over 12 years experience in the industry and she asked us about the benefits of a website over a facebook page.

With the rise of facebook, it’s easy to feel it’s becoming the ‘only’ way to do business. It isn’t. Plenty of businesses are doing just fine without having a presence on facebook.

For me, the most important benefit of a website over a facebook page is control.

Think about it like this – facebook is similar to renting a house from a strict landlord, a website is similar to home ownership. Both give you somewhere to be but ownership is what gives you control.

To use this analogy further, when renting, we can move our furniture in and arrange it how we like, yet we can’t paint the walls, add on an extension,  knock walls down, build a pool or bulldoze the shed. When we own the home, we are only limited by our imagination and our bank account. We can paint, renovate the kitchen, build on another storey, change the carpet, turn the rose garden into a chook house.

And it’s the same with a website – we can add buttons and functions, have it all in our corporate colours, run competitions, as our business grows we can add even more features. A facebook page is limited to being able to add a logo and your business name.

The biggest advantage of a website is revenue. By selling ad space on your site, providing live links to other sites, your website can actually generate funds for you. Facebook will never provide you and me with revenue.

So is there any point in having a facebook page?

Facebook is a great tool for directing potential customers to your website, where you will have much more detail of your goods and services. It’s great to connect with new and existing customers, and it’s also a fantastic way to meet other small business owners. It’s biggest plus is engagement, which can be limited on a website, although having a blog on a website goes a long way to encouraging conversation 😉

So, to sum it all up, I think both work well when used properly and in conjunction with each other. But, if I had to choose between a website and a facebook page, I would definitely take the time and effort to establish a comprehensive, yet simple, website that I knew I could control and tailor to the specific needs of my business.

Next week, we’re going to discuss Lisa’s question about how to juggle work and home life when working from home.

To get in touch with Jeannine Walls Thibodeau to find out what services she offers, you can e-mail her at jeannine_thibodeau@yahoo.com

 

Susannah has been the co-owner of Local News Publications together with her husband, Graham, since 2006 but has been involved with the company since it’s inception in 1993. She holds the position of Editor and is known for being a spelling/grammar/punctuation tyrant. Susannah writes the monthly column Personally Speaking which appears in all four publications, and which grew into her own blog over two years ago (www.susannahfriis.com). Susannah also enjoys being part of the volunteer writing team for overseas aid organisation Destiny Rescue.

 
Disclaimer: This article is for general information purposes only and is not intended as professional advice. The views expressed in this article are solely the views of the author.